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Marketing Strategy: A Decision-Focused Approach, by Orville C., Jr. Walker
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"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
- Sales Rank: #2527906 in Books
- Brand: McGraw Hill Higher Education
- Published on: 2010-03-01
- Original language: English
- Number of items: 1
- Dimensions: .60" h x 7.90" w x 9.80" l, 1.40 pounds
- Binding: Paperback
- 384 pages
Most helpful customer reviews
5 of 6 people found the following review helpful.
A Good Reference Guide
By J. Gulich
I used the 5e/International Edition of the book "Marketing Strategy: A Decision-Focused Approach" which has the advantage of being compact in text but meaningful in the approach to present the knowledge that you need know for the daily marketing practise. It helps to endeavor the core concepts of marketing strategy with a clear language and "short" (compact) passages. If you have to study in length this book works only as references but if you are looking for an overview this book will serve you well with sections divided in "Introduction of Strategy", "Opportunity Analysis", "Formulating Marketing Strategies and Implementation and Control". Furthermore this book uses company cases (3M, Iomega's Zip, IBM etc.) to introduce new topics and allow for every chapter to have a rich reference guide to second literature. If you combine this book with other literature like (Kotler/Keller,Marketing Management (12th Edition) (Marketing Management) ; Kerin/Peterson,Strategic Marketing Problems: Cases and Comments (11th Edition)), it will complement the study of marketing strategy well.
0 of 0 people found the following review helpful.
Marketing book
By Ross Walton
It is a great book just what I needed. It was in great shape when I got it. It gives me the opportunity to sell it back when I finish.
0 of 0 people found the following review helpful.
about the text book
By Emtenan
I bought the text book and I reciev it earlier the estmait date
I happy i have it because it as i expected
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